Apartment vs. House

One of the first surprises was that 83% of people were looking for houses versus apartments. It would seem that people’s interests has migrated away from small apartments towards houses. This change should have some major impact on apartment builders who have been increasing the number of new apartment buildings in 2008. For investors, it should highlight the need for investing in houses versus duplexes, triplexes or small apartment buildings for long term value.

Rental Advertising

Another surprise was the large impact of the internet on how people look for rental housing, with 72% of people saying they start their search on the internet. Over 93% of people visit at least 2 different rental sites during their rental search. Landlords need to understand this trend and start to use the internet to advertise your open rentals. There are free sites such as craigslist and many paid sites that offer great exposure. Pick a few sites and sign up for accounts and get your advertising onto the internet.

This is exactly what we have seen in our business as older methods of advertising, such as newspaper and locator companies, have become less effective in recent years.

We have moved heavily to the internet for advertising to be out in front of this trend.

Key Words

In these Internet searches, people are using search terms that are between 3 to 6 words with “location” and “price” as the primary key words. It is important that people understand the importance of key words in your ads including the city, the zip code, the area code and neighborhood names such as “South Philly”. Be sure to use shorter versions of city names such as “Philly” for Philadelphia. Anything that people might type should be in your ad to be sure to capture as many people as possible with your ads.

Other Terms

After the two most important elements of an advertisement including price and location are a number of additional elements such as pictures, lease terms, deposit amounts, pet friendly and appliance that are important to people. People are looking to “rule out” certain properties if they do not fit their needs. These additional elements allow them to rule out certain houses without having to waste their time or your time visiting properties they will never rent.

We have recently started filming videos of our rental properties, producing a “Virtual Tour”. This tour allows prospective tenants to see a 2 to 4 minute video of the entire property, allowing them to make a decision about renting the property, whether positive or negative, without actually having to visit it. Obviously, this is a huge time saver for both potential tenants and we are finding that everyone gains from the benefits.

Gender Gap

Another surprise was that 82% of respondents were female. Conventional wisdom says that 80% of home buying decisions are done by women. Landlords need to cater to women and make sure your kitchens and bathrooms are the highlights of your property to ensure a quick rental process.

I invite you to learn more about Real Estate Investing and become a member of our FREE weekly tele-seminar class where we teach tips and strategy on how to grow your real estate investing business and how to raise Private Money by going to http://www.realestatewealthtoday.com/TuesdayTipsSignUp.html

Mike Lautensack is a full-time real estate entrepreneur, coach and mentor in Philadelphia, PA and creator of the Private Lending Presentation Kit. This powerful done-for-you kit is loaded with tools and techniques to attract and develop a consistent stream of private investors into your real estate business. To learn more about this kit and receive your FREE eBook go to Real Estate Investing Blog.

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Real estate is a fantastic strategy for the investor who is willing to commit the time to learn about the alternatives, risks, and potential rewards for this form of investment process.

A few of the more popular real estate investments are the next:

1) Rental property: Property ordinarily gains value through time unlike many other investments that may rise and fall rapidly and without alert. The trouble is that far too few people can actually afford to hold and maintain several properties through a generalized and indefinite period of time while awaiting the value to rise. Many property investors deal with to overcome this by renting the properties to tenants all through the time when the property values are rising. This permits the tenants to basically cover the note on the property and makes the venture a little less risky although there are risks involucred when getting involved with tenants (such as property damage, failure to pay the rent, and possible legal woes-the good tenants more often than not outweigh the bad).

2) Pre-construction investment: This is a notably speculative and notably risky type of property investment that has booms and busts. Countless investors lately discovered exactly how risky this endeavor actually is when the property bubble went bust so to speak. The risks involed in this form of investment shouldnt cover up the fact that many millionaires have been created by means of pre-construction investing and many more will be created one day. Pre-construction investing, just as its name implies is a form of investment in which investors pay for options on the property before ground is broken. This is very extended in high demand areas that are known to experience housing shortages as prices often rise rapidly and the units are often sold before they are completed and any real cash exchanges hands.

3) Flipping houses: This is a form of property investment that has produced leaps and bounds in the recent years thanks to the popularity of many popular home improvement and house flipping shows on cable networks in the recent years. A growing number of people have decided to act on this type of investment in hopes of creating enormous profits in a short amount of time and with minimal investment. The trouble, obviously, is that it continually looks much easier on television than it is in person. Couple this with the fact that many people have unrealistic expectations when it comes to bills and capability and there are lots of risks involucred with this form of investment in addition. For those who are successful though, there is the potential for superb profit in a relatively short amount of time as these televisions shows indicate.

4) Buy and Hold: As told above, real estate tends to gain value through time. Even though the buildings are in desperate desire of TLC and fix the land they are standing on is more often than not earning value as the years pass by. buying large plenty of land or even many houses and holding on to them for as long as possible before offering can often fund college educations for children, purchase weddings, or immensely supplement retirement funds. The longer these properties are held the better on many cases as this provides the greatest possibility for the value of the property to increase.

5) Lease alternatives: There are few people in this world who never experience rough spots financially. Many of these people are denied traditional home loans as a result of their inability to cover debts the right way in the past. For this circumstance they are often willing to purchase the privilege of rebuilding their credit while working towards a path of home ownership. For these people, a lease alternative presents a workable and often valued solution. Those investors who are willing to take the risks often find the rewards are well worth those risks.

These are only a few of the investment opportunities that exist for those who are interested in real estate for an investment avenue. There are commercial real estate endeavors that have the potential to bring in tremendous profits and also the development and preparing of housing communities in addition. Obviously real estate investing offers many opportunities to the savvy investor.

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Types of Lenders:

The lender landscape can be broken into the following broad categories:

Conforming
Alt-A
Non-Conforming or Sub prime
Hard Money

Each of these offers loans for residential investment properties ( 1-4 unit properties).

Conforming

Conforming lenders are the A-Paper mortgage banks that cater to borrowers with excellent credit history and the ability to document income. Conforming banks offer loan products that can be considered plain vanilla in todays world of interest-only ARMs and low down payment loans. In terms of investor loans, conforming lenders offer full doc and stated loans up to a 90% LTV. A loan from a conforming lender with an LTV greater than 80% will incur private mortgage insurance, or PMI.

Conforming lenders always require a minimum of a 620 credit score, and use a computerized underwriting process to determine approval. Besides credit score, other important factors for approval include: payment history for mortgage and revolving accounts over the last 24 months, debt-to-income ratio, employment history, amount of down payment, and the amount of liquid reserves.

Some examples of leading conforming lenders are Countrywide, Wachovia, Suntrust, and Flagstar. While these are national lenders, any local bank or savings and loan would fall into this category.

Alt-A

Alternative A credit lenders, or Alt-A, offer aggressive loan financing products catering to borrowers with credit scores from 660 and up. While these lenders offer programs to borrowers with scores down to 620, the aggressive programs are typically not available to borrowers below a 660 middle score. Alt-A banks have driven the creation of innovative loan products over the last few years.

These programs include the many interest-only products, the Option Arm loan, loans requiring as little as 5% and now no down payment, as well as standard fixed-rate and arm products. The big difference with these lenders is the relaxed debt-to-income ratios available, the reduced income documentations (stated income, no income / no asset, and no doc), and the ability to add interest-only to most products. Alt-A lenders have popularized the use of 80-10 and 80-15 loans for investors to avoid PMI.

Some examples of leading Alt-A lenders are Aurora, GreenPoint, SunTrust, First Horizon, and IndyMac. Besides these, there are literally hundreds and hundreds of lenders that have emerged to fill certain niches.

Non-conforming / Sub prime

Non-conforming or sub prime lenders fill a growing niche borrowers with past credit problems. These lenders offer fixed and adjustable loan programs for borrowers with bankruptcies, foreclosures, judgments, tax liens, charge-offs, and many other credit blemishes.

These lenders typically price their loans using a matrix that evaluates credit score in relation to loan-to-value. Sub prime lenders will offer financing to borrowers with as low as a 500 middle score, and even have programs that cater to borrowers with excellent 700+ scores. The sweet spot for most of these lenders is a 580 or better middle, as they will provide 100% financing for owner-occupied properties at that score. For investors using sub prime lenders begin to offer products for borrowers with a 550 credit score.

The important thing to understand about these loans is that they are priced much higher than a conforming or even Alt-A loan.

The most popular product with these lenders is a 2-year Arm, with the idea being the borrower will refinance or sell the property in 2 years. Also very common with these lenders is a mandatory 2 or 3 year pre-payment penalty.

Some examples of leading Sub prime lenders are LongBeach Mortgage(division of Washington Mutual), Fremont Investment and Loans, Meritage Mortgage (division of NetBank), and New Century Mortgage. Besides these, there are literally hundreds and hundreds of lenders that have emerged to fill certain various sub prime niches.

Hard Money

Hard money lenders serve a very simple purpose they allow the purchase of fixer-upper or rehab properties with no money down. These lenders offer programs that none of the

Hard money lenders are typically private individuals or small companies that make very high interest rate loans (between 12% and 18%) based on the after repaired value of a property. They will lend the money to both acquire and fix-up the property, up to a LTV of 65% or 70%. The loan term for most hard money lenders is 6-mos.

These lenders are a great, albeit expensive, way to purchase rehab properties. After doing the renovation, one can refinance out of the hard money loan with a conforming/Alt-A/Subprime long-term loan.

Wide Range of Products
Some of the various products that are available today include:

100% investor loan 1 loan or 80/20
Credit scores begin at 660 only available from Alt-A lenders
95% investor loan 1 loan or 80/15
Credit scores begin at 600 available from Alt-A and Subprime lenders
90% investor loan 1 loan or 80/10
Credit scores begin at 620 for Conforming and Alt-A lenders and 560 for Subprime lenders
80% investor loan
Credit scores begin at 620 for Conforming and Alt-A lenders and 560 for Subprime lenders

All of the above can be found in either a fixed or ARM, and can usually have an interest-only option added to help maximize cash-flow. While any loan with a LTV above 80% will typically incur PMI, you can avoid this unnecessary expense by piggy-backing a first and second mortgage together eg. 80% first and a 15% second.

The above is a real brief introduction to the residential mortgage landscape, and should help orient new investors to the available lenders and products available.

Author: Brian Anderson, Broker, Anderson Lending Group. You can contact Brian directly at: brian@andersonlendinggroup.com. Learn more about Anderson Lending Group and the wide variety of investor loans available by visiting: http://www.andersonlendinggroup.com . You can apply online and receive a pre-approval within hours.

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There are companies out there that do distribution of post-it notes. There’s a company called Markot. I ‘m not going to recommend them because I tried them and I was not particularly happy. There are others and you can look them up on Google under “post-it note distribution” and your city name. Try one and see how they perform with small batch before you give them more business.

You tell them what neighborhood you want, you give them the post-it notes, and they’ll go out and distribute them on each and every door. They’ll walk up and down the neighborhood and put them on the doors.
I had some problems with one of my vendors. First, was they’d tell you they were delivering them this week, and then something would happen and it would be next, and then the following week. I had some problems getting them to deliver them on the dates they chose.

Second, I was always concerned when they did finally get around to it, because it seemed like my response was fairly muted compared to when I would have the post-it notes delivered myself by my people I trusted. It always made me wonder if they were getting out there in the exact number they stated.

Hire Someone to Distribute

Again, there’s nothing wrong with paying somebody to do it. In fact, that’s what I recommend, that you eventually get somebody to hire to go out and put them on doors. It’s very easy if you know some people – some young kids, 15 year olds or something like that. You can pay them 10 or 15 cents per post-it note to deliver. They can do it after school or on the weekends. It’s a nice part-time job for a kid.

For the most part, if you know the kid and you can trust they’ll actually deliver them and they count how many they delivered – you pay them after they’re completed. You should know when they’re being delivered almost to the moment they’re being delivered. That’s how often you’ll get calls.

If they start delivering them on a particular street at 4:00 in the afternoon and they deliver 300, 400 or 500 of them, it is almost inconceivable that you wouldn’t get a couple of calls. That’s how effective these are.
Some of these calls might not be very productive. You might even occasionally get a cranky person calling to complain. Tell them you’re sorry, apologize, and maybe you’ll have the kids run over and pull theirs off the door of something. Just deal with the cranky calls.

You will be getting calls almost immediately so you will know that they’re being delivered. I know for sure the date they’re being delivered because I get calls. If they deliver on Tuesdays and Thursdays, then I get calls on Tuesdays and Thursdays. If they don’t deliver on Wednesday then maybe the phone is quiet on Wednesday. That’s how effective these are.

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1. Low cost. At about $1.98 per sign with stake they are lower than any other advertising media.

Consider the cost of a newspaper line ad which is between $85 and $100 dollars or weekend home showcase ad $250 to $750, then there is the homes magazines charging roughly between $300 to $600 or how about thousands of dollars that are spent on just one direct marketing post card mail out?

2. Consistent advertising because of low cost.

One of the biggest reasons for any business failure is lack of capital for consistent marketing. At $1.98 per sign agents can stay consistent with their lead generation plan.

3. On demand Quickly and easily generates leads when you want them.

Generating real estate buyer leads when you want them has several benefits. They help make your real estate lead generation and your business reliable and predictable.

Too many real estate buyer leads can be overwhelming. Agents often spend hundreds or even thousands of dollars on a lead generation campaign and are overwhelmed by the response and are unable to follow up on the leads resulting in huge losses.

Ugly Yellow Signs will generate loads of calls for you, but if you happen to get overwhelmed and are unable to get back with all the calls, you are only out a few bucks. And of course you only have to put out signs, as you need, to build your lead generation funnel.

4. Consistent message delivered perfectly hundreds of times.

Having a well scripted recorded message to use with your signs has such a positive impact on response, because a recorded message is nonthreatening, so prospects are far more likely to call on your sign when there is no threat of an agent on the other side of that call.

Plus a recorded message is delivered perfect every time staying consistent. We as agents get bored saying the same message over and over. So sometimes we might change it, or get a little lazy and not deliver it the way we should, every time.

5. They act like a sales force that works for you day and night.

They are like having sales professionals on your team working 24 hours a day 7 days a week without ever complaining. They show up on time to work, and never ask for a raise and even work holidays.

6. Doesnt matter what level your business is at They work.

If you are a new agent you could launch your entire business with just ugly yellow sign strategies. As a new agent, capitol to run your business is usually a little tight and you will most likely want to preserve it at $1.98 for a sign anyone can get the phone to ring and be in business.

Seasoned real estate agents who are looking for options to replace the high cost of in-effective lead generation methods, with low cost highly effective strategies, will find ugly yellow signs can cut expenses and increase there bottom line.

7. They have the ability to target specific areas and neighborhoods.

One of my favorite things about them are their ability to generate targeted prospects in specific areas and neighborhoods. This can also be done with some other types of advertising such as direct marketing, but is much more difficult and costly to do.

8. They have the ability to target prospect type.

With their flexibility I am able to target a specific prospect type like first time home buyers, move up buyers, Luxury home buyers.

9. They are Unique in their ability to differentiate YOU in your market area.

With so many me too agents all doing the same things, ugly yellow signs help you to stand out from the crowd of other agents, just like they stand out from other signs on the street.

I get listings all the time because of the attention my signs bring. I have been specifically asked countless times Are you going to use those yellows signs for my property too? In fact they are part of my listing presentation.

10. Increases the chance of selling your own listings.

As I mentioned in the 7 myths article ugly yellow signs wont increase the percentage of double ending your own listing by 50 to 75% but they will increase the odds of selling your own listing between 20 to 30% which is significant when translated into real world dollars.

11.Target BUYERS.

From the day you become a real estate agent you are told you have to list to last. Get listings and lots of them. These days everyone seems to have a lot of listings and no buyers and ugly yellow signs target buyers.

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The other way we deal with people is I give them a very precise route. We have a mapped out route. They’re to put out signs at various places. The first couple of times I go with them, put two signs here, the next spot put three signs here. We go to the next stop and put four here. We go through the whole process, and then on Sunday they go back and reverse the process.

That’s worked somewhat well, but what I’ve found over the years is you’ve got to train people. If you hand them a map and what not, they’re probably not going to do it. You probably need to go with them the first few times to make sure they get the route down fairly well.

That’s how you work with local townships in terms of trying to stay out of trouble. I really do recommend you try to stay out of trouble as much as possible. If you’re investing in a particular town and you get a reputation for being one that puts out signs, and the local township people get to know who you are – if you do a lot of investing, they will – it creates bad blood.

I know in my township they were getting upset with me, so I learned very quickly to go in and pay the permit fees and make sure I was in compliance. Think about that, because you don’t want to create a bad situation between you and the township that you’re investing in.

Bandit Sign Messages

I know we talked about the messages. We already mentioned those.

* We buy houses.

* Sell your house fast.

* I buy houses cash.

* Avoid foreclosure.

* Sell your house in as little as 48 hours.

These are all effective. Whatever you like and whatever you’re trying to stress in your business, try to boil down to a fairly succinct three or four word message. It could be “I’ll do a short sale” and things like that. All of these can be very effective, but you don’t have a lot of space so you have to be quick and precise.

I think that’s it. Bandit signs do work very effectively. You will get a fair number of calls and they will be for the most part fairly targeted and fairly good calls.

These are people that are going to be motivated and obviously have taken the time to write your number down. They’re going to be fairly good leads. These are leads you are definitely going to want to follow up on. Potentially there is going to be a quick deal there. If not, you’re going to want to put them into your database and work those people over time.

If you put out 50 signs on a Friday afternoon, I would think you’ll get five, 10 maybe 15 calls on a weekend if you’re putting them out at the appropriate places. They definitely work and are definitely effective.

I invite you to learn more about Real Estate Investing and become a member of our FREE weekly tele-seminar class where we teach tips and strategy on how to grow your real estate investing business and how to raise Private Money by going to http://www.realestatewealthtoday.com/TuesdayTipsSignUp.html.

Mike Lautensack is a full-time real estate entrepreneur, coach and mentor in Philadelphia, PA and creator of the Private Lending Presentation Kit. This powerful done-for-you kit is loaded with tools and techniques to attract and develop a consistent stream of private investors into your real estate business. To learn more about this kit and receive your FREE eBook go to Real Estate Investing Blog.

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Bird-Dogging defined

Bird-dogging simply means locating and selling a property to a potential customer. The bird-dog finds a suitable property, locates its owner and convinces him to sell. If the owner agrees to sell, the bird-dog finds an investor who is ready to buy that particular property. The investor buys the property and pays a certain amount to the bird-dog for the services rendered by him. The bird-dog does not need to invest a single penny of his own in the whole transaction. Yet he gets away with a hefty sum.

How to become a bird-dog

The first step in this regard is to find an investor who enjoys good reputation and with whom you will feel comfortable. You can also seek a company that specializes in buying and selling properties.

Ask the investor or the company to register you with them. They will usually assign you a certain area to work in. It is your job to look out for suitable properties in that area and make contact with the owner, and then inform the company or the investor about that property.

What do you need to become a successful bird dog?

There are many attributes that are necessary for you to become a successful bird-dog. Fortunately, you don’t have to be born with them. A little time and effort is needed to cultivate such properties. Some of them are noted below.

A knack for properties

You must train yourself to be on the constant look-out for available properties. You must keep your eyes open all the time even when you are driving in the neighborhood or going to the gym.

Moving in the right circle

If you want to be a bird-dog, you must move in the right circle. Your acquaintances must belong to the real estate community so that whenever a particular piece of property or an opportunity arrives; you are first one to hear about it.

Impeccable interpersonal skills

This is the key to success. The bird-dog is like a double agent. He has to convince the owner that the deal he is offering is good enough for him. At the same time he must convince his investor or principal that the deal is good for them too. The activity needs a cutting edge sharpness of mind and impeccable negotiating skills. Fortunately, this is something that you can achieve after spending some time in the field.

I invite you to learn more about Real Estate Investing and become a member of our FREE weekly tele-seminar class where we teach tips and strategy on how to grow your real estate investing business and how to raise Private Money by going to http://www.realestatewealthtoday.com/TuesdayTipsSignUp.html.

Mike Lautensack is a full-time real estate entrepreneur, coach and mentor in Philadelphia, PA and creator of the Private Lending Presentation Kit. This powerful done-for-you kit is loaded with tools and techniques to attract and develop a consistent stream of private investors into your real estate business. To learn more about this kit and receive your FREE eBook go to Real Estate Investing Blog

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Under the rule of Emperor Claudius II Rome was involved in many bloody and unpopular campaigns. Claudius the Cruel was having a difficult time getting soldiers to join his military leagues. He believed that the reason was that roman men did not want to leave their loves or families. As a result, Claudius cancelled all marriages and engagements in Rome.

The good Saint Valentine was a priest at Rome in the days of Claudius II. He and Saint Marius aided the Christian martyrs and secretly married couples, and for this kind deed Saint Valentine was apprehended and dragged before the Prefect of Rome, who condemned him to be beaten to death with clubs and to have his head cut off. He suffered martyrdom on the 14th day of February, about the year 270.

Valentine Tradition

In the Middle Ages, young men and women drew names from a bowl to see who their valentines would be. They would wear these names on their sleeves for one week. To wear your heart on your sleeve now means that it is easy for other people to know how you are feeling.

Valentine Symbols

Around 12th Century people were not aware the function of heart was to circulate blood inside the human body. What they knew was that heart begins to beat faster when a person is upset or excited. They, therefore, derived that heart was the seat of emotions and feelings. Poets too eulogized the role of heart in feelings of love and romance and over the years this make believe connection between heart and love became deep seated in the minds of people.

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