How does your real estate agency use email? If youre just sending weekly property listings to your clients, then youre missing out on the great relationship building potential an email marketing campaign can offer.

Like most small businesses, real estate depends on nurturing strong relationships with your clients. The better you respond to your customers needs, the more theyll trust your guidance during their major life decision. And that trust can lead to a better sale.

While the bulk of real estate relationships are built in person, its easy and natural to extend that relationship into your clients email inbox too. Lets take a look at five different kinds of content you can send that go beyond the basic property listings and speaks to your customers needs.

Home Buying Tips

Buying a house is a big commitment that comes with plenty of questions and considerations for your buyers. You can probably answer all the questions from a first-time home buyer in your sleep!

Use your email campaign to address these common questions and lead them through important tips to consider, like:

- Choosing an agent
- Financing – What kind is right them? What are the points and closing costs?
- Negotiating a lower price – Getting seller concessions, Making counteroffers
- The total cost of ownership, beyond the mortgage basics
- Appraisals
- Home age – Should I buy a newer or older home? What are the trade-offs of each?

Local Factors – Where Should I Buy?

Proximity to work or school is only one consideration for new home buyers when theyre comparing locations. The neighborhood, local attractions, school districts and other demographics also play a role.

Help your clients decide on the best location for them by addressing some of these concerns in your emails:

- The relative cost of housing in the area
- Quality of public services (education, water, sewer, parks)
- Age of the community – Young families may prefer neighborhoods with children, while an older couple might prefer a quiet area.
- Mean and median income
- Entertainment venues (theaters, concerts, sports, restaurants)

Profile a new township in a monthly newsletter with some highlights of who would feel most at home there.

Market Trends

Buying or selling a home is usually a long and involved process. By the time your client is ready to close on their home, the buying and selling market might look completely different than it does right now.

Keep your clients up to speed on market performance. Is it a better time to buy or sell right now? You can also discuss other factors that influence the market, like:

- Unemployment
- Interest rates
- Foreclosure rates
- Seasons

Transparency about the housing market can also help your clients trust your input more.

Home Maintenance Advice

Closing on a home sale might be the end for you, but its just the beginning for your clients. A new homeowner might feel overwhelmed with new responsibility for a big property.

Make the transition easy with tips on home repairs and installations your new owners should invest in:

- When to replace windows
- Comparing different types of flooring (hardwood vs. carpet vs. tile vs. linoleum)
- Comparing wall treatments (wallpaper vs. paint vs. paneling)
- Different heating systems (gas vs. oil vs. electric)
- Plumbing considerations
- Roofing comparisons (slate vs. asphalt shingles vs. clay tiles)
- Exterior design (brick vs. siding vs. stucco vs. paint)

Discuss ways these improvements can make your clients home a worthwhile investment.

Success Stories

Getting testimonials from other satisfied customers adds credibility to your marketing campaign and makes it feel more human.

People trust the opinions of other people. So give your previous clients a voice in your emails. Include testimonials about your customer service. Have a customer write about how easy you made their home buying process, or how you eased their first-time-buyer fears.

Featuring feedback from your customers shows that youre an expert too: People who turned to you for advice are willing to recommend you based on that advice. Featuring your positive feedback can lead to more good reviews – and more business! – in the future.

Keep Building The Relationship

An email marketing campaign built on addressing your clients needs builds a strong relationship that can lead to more referrals and business later on. Think about what a new home buyer needs to know and frame your campaign content around common buying and selling questions.

When you anticipate your customers needs in the inbox, youll be the first agent they turn to the next time they need quality service.

Justin Premick is the Director of Education Marketing at AWeber, the leading provider of email marketing software and autoresponders for small businesses. To get more email marketing tips from Justin and AWeber, enter your email address here.

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Recently, two business partners came to visit me, looking for magical help with their host of terrible problems. Without dragging you through all the details, the bottom line: they have no terrible problems. They have a few minor problems. But, overall, they’re in pretty good shape. Theirs is a business that peaked at about 2.5 million, dipped to 1.6, but is now back up to 1.8, may break 2 this year “as is”, has lost some markets but gained different opportunities, and is satisfactorily if not excitingly profitable as compared to industry norms. But to hear these two, you’d think the sky was falling..

The blunt truth: they need a therapist, not a marketing consultant. Actually, they need to start with a very simple but important strategy….

Unlike most authors of most success genre content, he makes no attempt to deliver ideas that will be popular with a large audience. This mirrors my own approach as an author, spanning, now 32 years and more than 20 published books. (www.NoBSBooks.com), My scariest is No B.S. Ruthless Management of People and Profits.

One of the Eternal Truths that I quote in one of my books is: when you are up to your ass in alligators, it’s difficult to remember that your original objective was to drain the swamp. It’s easy to get so caught up in managing all the problem parts of a business that you never do anything else. And that’s a sure path to where these two partners are now: burn out. I could give ‘em the all-time killer sales letter, the best marketing campaign ever devised, and it wouldn’t do them much good…when they go to the office each day wishing they weren’t there, fatigued from first thing on, going through the motions, viewing their activities as drudgery…and end the day without any sense of measurable progress toward meaningful goals…their ‘walking dead’ aura pervades ever nook and cranny, every employee, every customer, every aspect of their business. It’s the psychic equal of trying to attract a lot of customers to a restaurant that smells like rotting, burning flesh.

Prescription: each and every day, keep a pre-set, inviolate appointment with yourself or with one or two key people, out of sight and hearing of the alligator pit, no matter how many alligators there are or how hungry they are, to do nothing but focus and work on positive, productive plans and strategies that look to the future, that are linked to goals and progress, that you can be excited and optimistic about. Simplistically, this is a means of maintaining perspective. Even better, add taking one action, getting one thing done every day, no matter what, that you know moves you forward, toward positive goals. Go home if you must knowing you spent 7 hours and 58 minutes in the alligator pit, but at least you found 2 minutes to put something in motion that will improve things.

DAN S. KENNEDY is a serial, multi-millionaire entrepreneur; highly paid and sought after marketing and business strategist; advisor to countless first-generation, from-scratch multi-millionaire and 7-figure income entrepreneurs and professionals; and, in his personal practice, one of the very highest paid direct-response copywriters in America. As a speaker, he has delivered over 2,000 compensated presentations, appearing repeatedly on programs with the likes of Donald Trump, Gene Simmons (KISS), Debbi Fields (Mrs. Fields Cookies), and many other celebrity-entrepreneurs, for former U.S. Presidents and other world leaders, and other leading business speakers like Zig Ziglar, Brian Tracy and Tom Hopkins, often addressing audiences of 1,000 to 10,000 and up. His popular books have been favorably recognized by Forbes, Business Week, Inc. and Entrepreneur Magazine. His NO B.S. MARKETING LETTER, one of the business newsletters published for Members of Glazer-Kennedy Insider’s Circle, is the largest paid subscription newsletter in its genre in the world. https://gkic.infusionsoft.com/go/newmifge/lautensack

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Investor Special!! Must See! http://t.co/AnQh8ARy

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It seems everywhere you look there are signs that scream at you to Go Green. Going green can be as simple as changing the light bulb you use to as involved as building a green house from the ground up. Going green can be something you can buy into at the level you choose. You can choose which tips can work for you and your family in your home saving money and the planet.

Going green in your home can start with a five minute shower. You will conserve water and the utilities it takes to heat the water. Also turn down the water heater so the water comes out of the faucet hot and not scalding. This will not only lower your bill but also protect any small children in your home.

Next time you decide to repaint a room think about using nontoxic paints, stains, or glues. These items contain volatile organic compounds (VOCs). VOCs in paints, stains, and glues continue to be emitted from the source for years after and can cause nausea, headaches, and can trigger asthma attacks in those susceptible.

Shop at and donate to thrift stores. Youll be recycling perfectly usable items, and youll be supporting your local economy. Many a favorite piece of clothing I have owned was found in a thrift store.

Put on a sweater. Turn down your thermostat this winter. Adjust your thermostat just one degree for eight hours a day and you could save 1 percent on your monthly heating bills. Heating and air-conditioning account for nearly half the energy used in our homes.

Use software instead of paper in your home office. If you run a business from your home consider doing more of your work on the computer and use less paper. There are a lot of software directories you can check out for the latest in home office software.

When replacing your appliances make sure they are an energy efficient model. Look for the government sponsored Energy Star logo.

Switch all the light bulbs in your home to CFLs. A number of years ago a local supermarket had these light bulbs on sale. We changed the light bulbs in our whole home to CFLs and have not changed a light bulb in almost four years.

This post was written by Capterra, a resource that helps businesses find and compare any kind of software. With an inventory of over 300+ software directories, you can find anything from church management software to ecommerce software resources. Capterra allows you the ability to filter results bases on your needs as well as ratings and reviews. If you would like further assistance, you may register for a free software consultation to get matched with the most appropriate software companies.

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The real estate development agreement is said to be an agreement that is made between a construction company and an individual, a commercial builder and a city and a business organization and a city. It assists in buying and selling of real estate property and is an agreement to develop an area of land for the purpose of commercial use. The real estate development agreement has no legal regulation and so they are affected by the local laws and the contract laws. It is advisable that you take the help of the proper real estate guidance so that you can buy and sell the real estate property in the right way.

6 Sections of a real estate development agreement

You need to expand your knowledge about real estate development agreement. You can go through this article to know about the 6 sections of a real estate development agreement.

First section The first section of the agreement consists of the basic information about the agreement such as the name of the person who is associated with this agreement. It also includes the location as to where the property will be developed, the date when the agreement was signed and the date of beginning of the agreement.

Second section – The second section consists of the terms and conditions of the agreement. In case the agreement is only of a construction of a simple home, it will only have 2 to 3 definitions and with the help of real estate guidance, your work will become much easy.

Third section – The third section highlight on the plan of the project which includes the ground rules and property limits of the project. With the help of proper real estate guidance, you will get a clear picture of the plan of the project.

Fourth section – The fourth section is said to be the improvement section and it contains all the details of the improvement section.

Fifth section – The fifth section is said to be the witnessed section which clearly states all the necessary things that the real estate builder needs to follow so that the development agreement gets approved by the city. Before the approval of the agreement, it is the work of the city authorities to find out whether or not your plot is sectored for the property the real estate builder will intend to do.

Sixth section – The sixth and the final section stresses on the landscaping rules, parking rules and the other rules for the construction of the plot in future. The time limit to complete the project is also given in this section of the agreement.

It is very important that you follow the six sections of a real estate development agreement properly. A real estate development agreement is said to be the most difficult agreement that you make in your life. You will find many of the forms of the agreement consist of one or two pages. However, these forms can be read and filled out in very short time.

Scott Mathew is associated with several finance communities as a Guest author and forum member. His writings generally covers the topics like- Home, Home loan, Mortgage, Home Building etc

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Now that the mortgage market for buying investment real estate is all but dead – investors need to have other sources available or go out business. Fannie and Freddie will no longer be available for investor mortgages, traditional banks and saving and loans will not touch investors loans for many years to come and hard money lenders, when available, can have total cost over 25%.

The answer is private money raised from people, not banks, through a process called private lending. Here are the four top ways to attract and develop your group of private lenders.

Private Lending Group Presentations

A private lending presentation involves getting 5 to 20 people into a room and doing a group presentation where you lay out the details and benefits of your private lending program. This may not be for everyone depending on your comfort level of talking in front of a group of people. But there is big advantage of doing group meetings. When people start to ask questions and tell positive stories a certain level of group think starts to take effect and can be very powerful on the attendees.

One-on-One Meetings

If you are not comfortable with group meetings – one-on-one meetings are a great alternative. I generally recommend a breakfast meeting in a quiet restaurant where you can have 15 to 45 minutes of time with your prospect. Like the group meeting you need to lay out your private lending program’s details and benefits.

Out of Town Prospects – Creditability Kit

If the potential prospect is out of town you will need a good creditability kit you can send in the mail. It is very important to follow up two or three days after you send the package to see if they have any questions. Even if they do not participate right away, keep in contact and they may invest some time down the road after a number of follow up contacts.

Existing Private Lenders

If you already have a private lender, or lenders, be sure to keep asking them if they would like to participate in more deals. You will be shocked that most investor only give a very small investment to start and wait to see how things turn out before giving you more money. So keep asking and do what you say you are going to do they will develop a better relationship and trust level with you. As the relationship grows they will invest larger and larger sums to grow your real estate investing business.

And I invite you to learn more about Private Lending and get FREE instant access to a 60 minute audio and 20-page eBook titled “Discover the Secrets of How to Fund Your Real Estate Deals with Private Lenders!” by going to http://www.learnrealestateinvestingblog.com/

Mike Lautensack is a full-time real estate entrepreneur in Philadelphia, PA and creator of the Private Lending Presentation Kit. This powerful done-for-you kit is loaded with tools and techniques to attract and develop a consistent stream of private investors into your real estate business. To learn more about this kit and receive your FREE Real Estate Wealth Newsletter go to Private Lending Kit

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